High Quality Baby Formula

Since 1998, Parent's Choice Formula has been providing parents like you with a way to give their baby or toddler the nutrition they need at a price that won't push their budget over the edge. As Walmart's exclusive formula brand, we're able to compete against other top formulas by offering high quality at much lower prices.

Trusted by Millions of Moms

In your search for the best infant formula or toddler formula for your little one, be sure to ask your doctor about Parent's Choice. Thanks to federal regulations, there is no best formula because all infant formulas have to meet the nutritional and quality standards established by the FDA. We offer a wide variety of formulas that are trusted by parents across the country, including products that cater to sensitive tummies, lactose intolerance, and organic dietary preferences. Our Walmart brand formula is conveniently available nationwide and allows you to stock up and save money at the same time.

Well Tolerated by Millions of Babies

There really is no "cheap formula" on the market today because nutrition and quality are so highly regulated in the United States. Our products are nutritionally comparable to expensive brands and meet FDA standards and AAP recommendations. Our website will help you learn more about our formula brand, where to buy it, and why so many parents are switching to our high quality discount formula brand.