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Parent's Choice™ Added Rice Infant Formula


  • For Spit-Up
  • Reduces Frequent Spit-Up
  • Prebiotics for Digestive Health
  • Non-GMO Ingredients - Not Genetically Engineered
  • NEURO COMPLETE Supports Brain Development Cognitive, Social, Motor, Communication
  • Through 12 Months
  • Certified Kosher by the Orthodox Union – (U)D
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Infant Formula for Babies Who Spit Up Frequently

Parent's Choice Added Rice Infant Formula is specially formulated for babies with spit up issues. Compare Parent's Choice Added Rice Starch Infant Formula nutrition to Enfamil® AR®.*

Added Rice Starch Formula

Parent's Choice Added Rice Starch Infant Formula is specially designed to help babies who spit up frequently. It contains added rice starch, which thickens the infant formula to help your baby keep formula down. This formula is a better alternative than adding rice cereal to baby formula.

Infants typically digest rice successfully, especially if they endure frequent spit ups. Babies who have these issues are often fed rice based baby formula to help keep food down while making them feel fuller. Specifically, added rice starch formula helps to congeal formula and aid better digestion.

Parent's Choice Added Rice Starch Infant Formula contains DHA and ARA, which may support brain and eye development. Compare the nutrition of our formula to the national brand Enfamil® AR®.*

The Parent's Choice formula brand has been fed to millions of babies around the world. Manufactured in Vermont, our Added Rice Starch Infant Formula offers complete nutrition while meeting FDA standards. Since all babies have different nutritional needs, please be sure to consult with your baby's physician on switching baby formula.

*Enfamil AR® is a registered trademark of Mead Johnson & Co.

Parent's Choice Added Rice Starch Infant Formula is not made by or affiliated with Mead Johnson & Co.

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Parent's Choice Non-GMO Infant Formulas

Parent's Choice has introduced Non-GMO infant formulas for customers who prefer non-GMO products. Parent's Choice Non-GMO infant formulas are produced using ingredients that have not been genetically engineered and are available as store brands at your favorite stores.

A genetically modified organism (GMO) is a plant or animal that has been altered using genetic engineering to produce a desirable characteristic. Genetic engineering involves methods different from traditional breeding techniques. A few state governments and many consumers support laws that mandate labels disclose when a food product contains genetically engineered ingredients.

We use the word "Non-GMO" as it is most broadly used in the United States. When we say Parent's Choice Formula is Non-GMO, we mean it is produced using ingredients that have not been genetically engineered.

Although "GMO" means genetically modified organism, oftentimes it is not how the acronym is used by consumers in the United States. This is because "GMO" is often used to describe products that are manufactured without intentionally added organisms.

We consider an infant formula to be "Non-GMO" if it uses ingredients from crops that do not have a genetically engineered version in the marketplace or, if an ingredient could come from a crop that has a genetically engineered version, that ingredient comes from the version of the crop that has not been genetically engineered.

We believe transparency is critical. Even though we take measures to eliminate genetically engineered material in our ingredients, trace amounts of genetically engineered materials might be present in our products. We disclose that trace levels may be present in finished product from process sources and manufacturing environments. Additionally, some methods used to obtain ingredients (such as fermentation) may involve genetically modified microorganisms or genetically engineered substrate.

Animal feed in the United States is often genetically engineered. This may mean some dairy ingredients used in the manufacture of non-GMO infant formulas may originate from cows fed some feed containing genetically engineered ingredients. This is common among many dairy-based non-GMO foods on the market today.

For more information on the meaning of non-GMO, please visit

* As used in this website, Non-GMO means the ingredients were not genetically engineered.

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Compare Nutritional Information

Parent's Choice Added Rice Starch Non-GMO Infant Formula
Parent's Choice™ Added Rice Starch
Enfamil Premium Infant Formula
Enfamil A.R.®*
Nutrients/100 Cal.
Protein g 2.5 2.5  
Fat g 5.1 5.1  
Carbohydrate g 11 11.3  
Water g 134 134  
Linoleic Acid mg 800 780  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 2 2  
Vitamin K mcg 9 9  
Vitamin B1 mcg 80 80  
Vitamin B2 mcg 140 140  
Vitamin B6 mcg 60 60  
Vitamin B12 mcg 0.3 0.3  
Niacin mcg 1000 1000  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 500 500  
Biotin mcg 3 3  
Vitamin C mg 12 12  
Choline mg 24 24  
Inositol mg 6 6  
Calcium mg 78 78  
Phosphorus mg 53 53  
Magnesium mg 8 8  
Iron mg 1.8 1.8  
Zinc mg 1 1  
Manganese mcg 15 15  
Copper mcg 75 75  
Iodine mcg 10 15  
Selenium mcg 2.8 2.8  
Sodium mg 40 40  
Potassium mg 108 108  
Chloride mg 75 75  

† Product nutrient values and ingredients are subject to change. Please see product label for current information.

* Parent's Choice Added Rice Starch Infant Formula is not made by or affiliated with Mead Johnson & Co.