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No Parent's Choice Infant Formulas Are Involved in or Impacted by Abbott’s Recall. Read more

Parent's Choice™ Hypoallergenic Formula


  • Compare to the nutrition of Nutramigen® and Similac® Alimentum®1
  • Helps calm colic due to cow's milk allergy2
  • Clinically studied to manage cow's milk allergy3
  • Nutritionally complete, lactose-free formula
  • Expert-recommended DHA for brain support4
  • Probiotic to help support digestive health
  • Non-GMO (ingredients not genetically engineered)5
  • No artificial growth hormones6
  • Lactose-Free
  • Certified Kosher by the Orthodox Union – (U)D
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Colicky baby? Constant worry? You're not alone.

For the first time in nearly 80 years, parents now have a nutritionally comparable alternative to Nutramigen and Similac brand-name hypoallergenic formulas. And like the brands, Parent's Choice Hypoallergenic Infant Formula contains extensively hydrolyzed (broken-down) cow's milk proteins. This helps prevent your baby's immune system from reacting negatively to cow's milk protein and decreases the likelihood of cow's milk allergy (CMA) in most infants.

After years of clinical study and millions of dollars of investment7, moms and dads now have access to a hypoallergenic formula that is more affordable. Parent's Choice Hypoallergenic formula is a smart alternative to Nutramigen and Similac Alimentum. Available at Walmart stores across the nation, Parent's Choice Hypoallergenic Baby Formula costs less, allowing families to save at least 22% or $75 in savings per month compared to leading name brands.8

Buy Parent's Choice Hypoallergenic Infant Formula at Walmart today. You can get help relieving colic with complete nutrition? You may just cry tears of joy!

Symptoms of Cow's Milk Allergy

Cow's milk allergy is the most common food allergy in babies. CMA affects up to seven percent of babies during the first 12 months and induces a range of symptoms of different levels of intensity.

In CMA, the immune system abnormally reacts to cow's milk protein and attacks the protein. This immune response can harm your baby's stomach and intestines.

Common symptoms of CMA include:

  • Colic, which is characterized by incessant crying for more than three hours
  • Dermatitis and other skin reactions
  • Respiratory distress, such as coughing, wheezing, and/or runny nose
  • Gastrointestinal (GI) distress: regurgitation, vomiting, diarrhea, constipation, and iron deficiency
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Talk to Your Child's Pediatrician if You Have a Colicky Baby or Suspect Allergy

Moms often to describe common symptoms of CMA as colicky, constipated, diarrhea, reflux, eczema, spitting up, vomiting, bloated, and gassy.

Pediatricians often recommend a different type of infant formula for a baby when symptoms of allergy or intolerance occur. Parent's Choice Hypoallergenic Infant Formula is an extensively hydrolyzed formula,” meaning the cow's milk proteins in it are broken down to significantly reduce the potential for allergic reactions in babies.

Approximately half of all babies on hypoallergenic formula have CMA. A hypoallergenic formula is usually selected and recommended by a healthcare professional after diagnosing an infant with CMA. In fact, physicians are the primary influencer of moms considering hypoallergenic infant formula.

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Compare Nutritional Information

Parent's Choice Hypoallergenic Infant Formula
Parent's Choice™ Hypoallergenic
Enfamil Nutramigen
Enfamil® Nutramigen®*
Similac Alimentum
Similac® Alimentum®
Nutrients/100 Cal.
Protein g 2.8 2.8 2.75  
Fat g 5.3 5.3 5.54  
Carbohydrate g 10.3 10.3 10.2  
Water g 133 131 133  
Linoleic Acid mg 860 860 800  
Vitamin A IU 300 300 300  
Vitamin D IU 50 50 60  
Vitamin E IU 2 2 3.0  
Vitamin K mcg 9 9 8  
Vitamin B1 mcg 80 80 60  
Vitamin B2 mcg 90 90 90  
Vitamin B6 mcg 60 60 60  
Vitamin B12 mcg 0.3 0.3 0.45  
Niacin mcg 1000 1000 1350  
Folic Acid mcg 16 16 15  
Pantothenic Acid mcg 500 500 750  
Biotin mcg 3 3 4.5  
Vitamin C mg 12 12 9.0  
Choline mg 24 24 12  
Inositol mg 17 17 5  
Calcium mg 94 94 105  
Phosphorus mg 52 52 75  
Magnesium mg 8 8 7.5  
Iron mg 1.8 1.8 1.8  
Zinc mg 1 1 0.75  
Manganese mcg 25 25 8  
Copper mcg 75 75 75  
Iodine mcg 15 15 15  
Selenium mcg 2.8 2.8 2  
Sodium mg 47 47 44  
Potassium mg 110 110 118  
Chloride mg 86 86 80  

1Similac® and Alimentum® are registered trademarks of Abbott Laboratories. Nutramigen® is a registered trademark of Mead Johnson & Co. Parent's Choice Hypoallergenic Infant Formula is NOT made by or affiliated with Abbott Laboratories or Mead Johnson & Co.

Parent's Choice Hypoallergenic Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac® Alimentum®. Values are based on label claims as of January 2019 and are subject to change.

2Related to cow's milk allergy

3Barber, C, Prieto, P.A., Wallingford, J.C. (2018). A Double-Blind, Randomized, Crossover Allergy Study of an Extensively Hydrolyzed Casein Formula. Journal of Nutrition and Food Sciences.

4World Health Organization recommended amount of DHA is 0.2% - 0.36% of total fatty acids. Recommendation from Interim Summary of Conclusions and Dietary Recommendations on Total Fat & Fatty Acids.

5The product may contain trace levels of genetically engineered material, such as from process sources and manufacturing environments. More information can be found at

6No significant difference has been shown between milk derived from RBST-treated and Non-RB-Treated cows.

7Barber C, Prieto PA, Wallingford JC (2018) A Double-Blind, Randomized, Crossover Allergy Study of an Extensively Hydrolyzed Casein Formula. J Nutr Food Sci 8: 736. doi: 10.4172/2155-9600.1000736

8Calculations based cost per pound with average weekly usage of 1.5 pounds of powder the first year using Perrigo's MSRP for a 12.6oz container of Parent's Choice Hypoallergenic Infant Formula compared to pricing for Nutramigen® 12.6oz container based on June 2021 IRi Market Advantage annual retail sales data of powder infant formula. MSRP is manufacturer-suggested pricing only, retailers alone set pricing, cost savings may vary.