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No Parent's Choice Infant Formulas Are Involved in or Impacted by Abbott’s Recall. Read more

Parent's Choice™ Infant Formula


  • Compare to the Nutrition of Enfamil Premium®
  • Closer to Breast Milk**
  • Non-GMO¥ (Ingredients not genetically engineered)
  • Triple Care – Brain, Growth, Immunity
  • DHA and Dual Prebiotics
  • Gluten-Free Infant Formula
  • Certified Kosher by the Orthodox Union – (U)D
  • Birth to 12 Months
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Milk Based Infant Formula for Your Baby's First Year

Parent's Choice Infant Formula is clinically proven to support growth and development.* The exclusive Walmart formula brand, Parent's Choice Infant is a milk-based formula that provides complete nutrition for your baby's first year 0-12 months.

Infant features a blend of nutrients that supports your baby's health and brain development. Our formula features key ingredients that are on the minds of pediatricians that address cognitive, motor, communications, and social function.

Compare to the Nutrition of Enfamil® Infant

Parent's Choice Infant Formula is clinically proven to be as well tolerated as Enfamil®.* We encourage you to compare Walmart's Parent's Choice Infant milk-based powder infant formula with iron to the nutrition of the nationally advertised brand, Enfamil® Infant.

Conduct your own infant formula comparison. Review labels, ingredients and nutrition information. Firsthand, you will learn that our Infant compares to the nutrition of Enfamil® Infant formula. You will also notice our price point: the cost of formula is drastically different. Parent's Choice Formula can save you up to 50 percent a year versus Enfamil® Infant. This can add up to $600 a year. **

Nutrients Found in Breast Milk: Inosital, DHA and Dual Prebiotics

Parent's Choice Infant Formula is inspired by mother's milk. It features DHA, a fatty acid for brain and eye development that is found naturally in breast milk. It also contains choline, which occurs naturally in mother's milk and supports brain and eye development.

Emerging research suggests inositol--a carbohydrate found naturally in breast milk--may play a role in brain development. Inositol is also abundant in colostrum--the initial breast milk produced during pregnancy--and mature breast milk.

Inspired by breast milk, Parent's Choice Infant Formula contains dual prebiotics for immune support and digestive health, as well as antioxidant vitamins and minerals, including Vitamin A, C, E, and Zinc for immune support.

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Our Factory in the Green Mountain State of Vermont

Parent's Choice Infant Formulas are produced in factories located in Ohio and Vermont, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. The FDA-inspected, ISO 9001:2015-certified facility has been producing infant formulas for more than 30 years in strict compliance with good manufacturing practices (GMP). With this type of unique heritage, you can rest easy knowing Parent's Choice Formulas meet an array of quality assurance measures:

  • Certified kosher by the Orthodox Union (OU)
  • Fully compliant with the Safe Quality Food (SQF) Program
  • Meets the requirements of the Federal Food, Drug, and Cosmetic Act for infant formula
  • Meets the nutritional levels recommended by the American Academy of Pediatrics

We make the most important products for the most important people. That's why our team conducts more than 20,000 tests per month to make certain Parent's Choice Formulas meet our standards before they meet your standards.

It's a Parent's Choice

Every parent researches different baby formula brands and wants to find the best baby formula for their growing little one. However, there is no "best" on the market when it comes to formula. All infant formulas sold in the United States must meet the nutritional requirements of the Infant Formula Act under regulation of the FDA.

Since all babies have different nutritional needs, please be sure to consult with your pediatrician on infant feeding decisions.

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Parent's Choice Non-GMO Infant Formulas

Parent's Choice has introduced Non-GMO infant formulas for customers who prefer non-GMO products. Parent's Choice Non-GMO infant formulas are produced using ingredients that have not been genetically engineered and are available as store brands at your favorite stores.

A genetically modified organism (GMO) is a plant or animal that has been altered using genetic engineering to produce a desirable characteristic. Genetic engineering involves methods different from traditional breeding techniques. A few state governments and many consumers support laws that mandate labels disclose when a food product contains genetically engineered ingredients.

We use the word "Non-GMO" as it is most broadly used in the United States. When we say Parent's Choice Formula is Non-GMO, we mean it is produced using ingredients that have not been genetically engineered.

Although "GMO" means genetically modified organism, oftentimes it is not how the acronym is used by consumers in the United States. This is because "GMO" is often used to describe products that are manufactured without intentionally added organisms.

We consider an infant formula to be "Non-GMO" if it uses ingredients from crops that do not have a genetically engineered version in the marketplace or, if an ingredient could come from a crop that has a genetically engineered version, that ingredient comes from the version of the crop that has not been genetically engineered.

We believe transparency is critical. Even though we take measures to eliminate genetically engineered material in our ingredients, trace amounts of genetically engineered materials might be present in our products. We disclose that trace levels may be present in finished product from process sources and manufacturing environments. Additionally, some methods used to obtain ingredients (such as fermentation) may involve genetically modified microorganisms or genetically engineered substrate.

Animal feed in the United States is often genetically engineered. This may mean some dairy ingredients used in the manufacture of non-GMO infant formulas may originate from cows fed some feed containing genetically engineered ingredients. This is common among many dairy-based non-GMO foods on the market today.

For more information on the meaning of non-GMO, please visit

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Compare Nutritional Information

Parent's Choice Non-GMO Infant Formula
Parent's Choice™
Enfamil Premium Baby Formula
Premium® Infant*
Nutrients/100 Cal.
Protein g 2 2  
Fat g 5.3 5.3  
Carbohydrate g 11.3 11.3  
Water g 134 133  
Linoleic Acid mg 780 780  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 2 2  
Vitamin K mcg 9 9  
Vitamin B1 mcg 80 80  
Vitamin B2 mcg 140 140  
Vitamin B6 mcg 60 60  
Vitamin B12 mcg 0.3 0.3  
Niacin mcg 1000 1000  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 500 500  
Biotin mcg 3 3  
Vitamin C mg 12 12  
Choline mg 24 24  
Inositol mg 24 24  
Calcium mg 78 78  
Phosphorus mg 43 43  
Magnesium mg 8 8  
Iron mg 1.8 1.8  
Zinc mg 1 1  
Manganese mcg 15 15  
Copper mcg 75 75  
Iodine mcg 15 15  
Selenium mcg 2.8 2.8  
Sodium mg 27 27  
Potassium mg 108 108  
Chloride mg 63 63  

*Than our previous formulation.

**Enfamil Premium® is a registered trademark of Mead Johnson & Co. Parent's Choice Infant Formula is not made by or affiliated with Mead Johnson & Co.

***As used on this website, Non-GMO means the ingredients were not genetically engineered.

****Comparison based on June 2018 price survey of Store Brand Infant Formula vs. Enfamil Premium® Infant Formula. Actual prices may vary by store location and product.

*****Studied before the addition of prebiotics.