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No Parent's Choice Infant Formulas Are Involved in or Impacted by Abbott’s Recall. Read more

Parent's Choice Baby Formulas

A Leader Among Recommended Baby Formula Brands

Just like national baby formula brands, Parent's Choice infant formulas are nutritionally complete and meet the nutritional and safety guidelines determined by FDA.

High Quality Infant Formulas

If you're wondering how you could save money each year on the essentials for your new baby, look no further. Parent's Choice provides some of the best infant formulas available in a wide selection of varieties including soy, sensitivity and organic. Our brand is only available at Walmart retail stores and online at, and is priced much lower than what you'd pay for other comparable products from popular big-name brands.

Nutritionally Complete

When it comes to baby formula brands, it's absolutely crucial to remember that a higher price doesn't necessarily equal higher quality. Parent's Choice stands head to head with leading formula brands in terms of nutritional quality and ingredients. Our products meet FDA regulations in some categories and are clinically proven to be as well tolerated as heavily marketed brands.*

Learning More

Our website provides valuable information about each of our formula varieties. Whether you're looking for high quality milk based formula or your child has special nutritional needs, you can save hundreds of dollars each year by switching to any of the Parent's Choice formulas.** Explore each of our formula varieties and find out exactly how much you can save with our handy formula savings calculator.

Parent's Choice™ baby formula are produced and packaged in USA

*Studied before the addition of prebiotics.

**Formulas and their comparable national brands. Retail prices are from a October 2017 retail price survey of assorted Wal-Mart stores. Actual prices and savings may vary by store and location.