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Parent's Choice Sensitivity® Infant Formula


  • Milk-Based, Low-Lactose Formula with Iron
  • For Fussiness and Gas When Sensitive to Lactose
  • 2'-FL HMO Prebiotic to Support Immunity
  • DHA, Lutein & Vitamin E to Support Growth
  • Complete Nutrition for Baby's First Year
  • Compare to the Nutrition of Similac® PRO-SENSITIVE®*
  • Non-GMO** Ingredients Not Genetically Engineered
  • No Artificial Growth Hormones
  • Brain—Eye—Growth
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Milk-Based, Low Lactose† Formula with Human Milk Oligosaccharide

Parent's Choice Sensitivity® Infant Formula is designed for babies with fussiness and gas because of lactose sensitivity. Our Sensitivity formula has human milk oligosaccharide (HMO), a prebiotic that helps establish beneficial bacteria for immune support.

  • HMOs are oligosaccharides*** commonly found in breast milk.
  • The most abundant HMO is known as 2' -fucosyllactose, or 2' -FL.

The oligosaccharide 2' -FL HMO is found naturally and abundant in most mothers' breast milk. We added 2' -FL HMO to Sensitivity so it can help nourish your baby's immune system to be more like the immune system of a breastfed baby.

Compare Parent's Choice Sensitivity® Infant Formula nutrition to Similac PRO-SENSITIVE®; you will notice our formula is nutritionally comparable and will save you up to 50 percent versus the advertised brand.

For Babies with Fussiness or Gas

Some babies may have a hard time digesting foods containing high amounts of lactose, the carbohydrate (sugar) present in milk. Parent's Choice Sensitivity® Infant Formula is a reduced-lactose* alternative that still offers your baby the preferred protein source of cow's milk. The main difference between Sensitivity® and our soy baby formula centers on the source of protein:

  • Parent's Choice Sensitivity® Infant Formula is not a lactose free formula.
  • Sensitivity® is made with milk protein.
  • The amount of lactose in Sensitivity® is reduced by 95% compared to the lactose in standard milk-based infant formulas.

General signs of lactose sensitivity include recurrent spit ups, diarrhea, gas, and bloating. The American Academy of Pediatrics (AAP) recommends offering your baby or child foods that are lactose free or lactose reduced if he or she shows signs of lactose intolerance or sensitivity.

Parent's Choice Sensitivity® Infant Formula is nutritionally comparable to the name brand Similac Sensitive® and contains the lipids DHA and ARA, two nutrients naturally found in breast milk that may support brain and eye development. Since all babies have different nutritional needs, please be sure to consult with your doctor.

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Parent's Choice Non-GMO Infant Formulas

Parent's Choice has introduced Non-GMO infant formulas for customers who prefer non-GMO products. Parent's Choice Non-GMO infant formulas are produced using ingredients that have not been genetically engineered and are available as store brands at your favorite stores.

A genetically modified organism (GMO) is a plant or animal that has been altered using genetic engineering to produce a desirable characteristic. Genetic engineering involves methods different from traditional breeding techniques. A few state governments and many consumers support laws that mandate labels disclose when a food product contains genetically engineered ingredients.

We use the word "Non-GMO" as it is most broadly used in the United States. When we say Parent's Choice Formula is Non-GMO, we mean it is produced using ingredients that have not been genetically engineered.

Although "GMO" means genetically modified organism, oftentimes it is not how the acronym is used by consumers in the United States. This is because "GMO" is often used to describe products that are manufactured without intentionally added organisms.

We consider an infant formula to be "Non-GMO" if it uses ingredients from crops that do not have a genetically engineered version in the marketplace or, if an ingredient could come from a crop that has a genetically engineered version, that ingredient comes from the version of the crop that has not been genetically engineered.

We believe transparency is critical. Even though we take measures to eliminate genetically engineered material in our ingredients, trace amounts of genetically engineered materials might be present in our products. We disclose that trace levels may be present in finished product from process sources and manufacturing environments. Additionally, some methods used to obtain ingredients (such as fermentation) may involve genetically modified microorganisms or genetically engineered substrate.

Animal feed in the United States is often genetically engineered. This may mean some dairy ingredients used in the manufacture of non-GMO infant formulas may originate from cows fed some feed containing genetically engineered ingredients. This is common among many dairy-based non-GMO foods on the market today.

For more information on the meaning of non-GMO, please visit

* As used in this website, Non-GMO means the ingredients were not genetically engineered.

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Compare Nutritional Information

Parent's Choice Sensitivity® Non-GMO Infant Formula
Parent's Choice™
Similac Sensitive Baby Formula
Nutrients/100 Cal.
Protein g 2.14 2.1  
Fat g 5.4 5.4  
Carbohydrate g 10.9 10.9  
Water g 134 141  
Linoleic Acid mg 860 1000  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 1.5 1.5  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 160 160  
Vitamin B6 mcg 63 63  
Vitamin B12 mcg 0.26 0.26  
Niacin mcg 1100 1100  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 470 470  
Biotin mcg 4.6 4.6  
Vitamin C mg 9 9  
Choline mg 24 24  
Inositol mg 4.5 4.5  
Calcium mg 88 88  
Phosphorus mg 59 59  
Magnesium mg 6 6  
Iron mg 1.9 1.9  
Zinc mg 0.79 0.79  
Manganese mcg 5 5  
Copper mcg 95 95  
Iodine mcg 9 9  
Selenium mcg 2 2  
Sodium mg 32 32  
Potassium mg 110 110  
Chloride mg 68 68  

†99% less lactose than standard milk-based infant formulas. Product nutrient values and ingredients are subject to change. Please see product label for current information.

*Similac PRO-SENSITIVE® is a registered trademark of Abbott Laboratories. Parent's Choice Sensitivity® Infant Formula is NOT made by or affiliated with Abbott Laboratories. Parent's Choice Sensitivity® infant formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac PRO-SENSITIVE®.

**As used on this website, Non-GMO means the ingredients were not genetically engineered.

***Not from human milk.

***Comparison based on May 2018 price survey of Parent's Choice Sensitivity® vs. Similac PRO-SENSITIVE®. Actual prices may vary by store location and product.

‡No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.