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No Parent's Choice Infant Formulas Are Involved in or Impacted by Abbott’s Recall. Read more

Parent's Choice™ Tender® Infant Formula


  • Milk Based infant formula with partially broken down 100% whey protein for easier digestion.
  • Contains DHA and ARA, which may support brain and eye development
  • Iron fortified
  • Calcium for strong bones
  • Prebiotics to support babies' immune system
  • Non-GMO*
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100% Partially Broken Down Whey Protein

Parent's Choice Tender™ Infant Formula is specially formulated with partially broken down 100% whey protein for easy digestion. Compare Parent's Choice Tender™ Infant Formula nutrition to Gerber® GOOD START® Gentle Infant Formula.

For Easier Digestion

Parent's Choice Infant Formulas have been well tolerated by millions of babies across the country and offer the same complete nutrition as name brand formulas. We offer a full range of baby formulas and are committed to offering the latest advancements in infant nutrition.

Why partially broken down whey protein? Our Tender™ formula:

  • Is specially designed with partially broken down whey protein for easy digestion and to address fussiness or gas.
  • Offers prebiotics (GOS) for immune health.

Parent's Choice Infant Formulas are developed with high-quality ingredients, follow guidelines developed by the American Academy of Pediatrics, and adhere to the same Food and Drug Administration quality standards as all other formula brands. Our formulas are manufactured in Vermont, USA.

We realize that choosing the best baby formula (since there technically is no “best” we mean the right formula for your baby) can be overwhelming for parents. Moms and dads look for quality, nutrition, tolerability, and cost when making an informed decision.

Remember that Parent's Choice Infant Formulas are available in a range of formulations to address common feeding issues. According to a recent clinical study, switching baby formula is safe, and there is no significant difference in tolerability issues whether infants are switched gradually or immediately when switched from one brand of formula to another.

Be sure to consult with your doctor if your baby has or may have special feeding requirements.

Gerber® and GOOD START® are registered trademarks of Société des Produits Nestlé, S.A.

Parent's Choice Tender™ Infant Formula is not made by or affiliated with Société des Produits Nestlé, S.A.

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Parent's Choice Non-GMO Infant Formulas

Parent's Choice has introduced Non-GMO infant formulas for customers who prefer non-GMO products. Parent's Choice Non-GMO infant formulas are produced using ingredients that have not been genetically engineered and are available as store brands at your favorite stores.

A genetically modified organism (GMO) is a plant or animal that has been altered using genetic engineering to produce a desirable characteristic. Genetic engineering involves methods different from traditional breeding techniques. A few state governments and many consumers support laws that mandate labels disclose when a food product contains genetically engineered ingredients.

We use the word "Non-GMO" as it is most broadly used in the United States. When we say Parent's Choice Formula is Non-GMO, we mean it is produced using ingredients that have not been genetically engineered.

Although "GMO" means genetically modified organism, oftentimes it is not how the acronym is used by consumers in the United States. This is because "GMO" is often used to describe products that are manufactured without intentionally added organisms.

We consider an infant formula to be "Non-GMO" if it uses ingredients from crops that do not have a genetically engineered version in the marketplace or, if an ingredient could come from a crop that has a genetically engineered version, that ingredient comes from the version of the crop that has not been genetically engineered.

We believe transparency is critical. Even though we take measures to eliminate genetically engineered material in our ingredients, trace amounts of genetically engineered materials might be present in our products. We disclose that trace levels may be present in finished product from process sources and manufacturing environments. Additionally, some methods used to obtain ingredients (such as fermentation) may involve genetically modified microorganisms or genetically engineered substrate.

Animal feed in the United States is often genetically engineered. This may mean some dairy ingredients used in the manufacture of non-GMO infant formulas may originate from cows fed some feed containing genetically engineered ingredients. This is common among many dairy-based non-GMO foods on the market today.

For more information on the meaning of non-GMO, please visit

* As used in this website, Non-GMO means the ingredients were not genetically engineered.

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Compare Nutritional Information

Parent's Choice Tender® Non-GMO Infant Formula
Parent's Choice™ Tender®
Gerber Good Start Gentle Baby Formula
Gerber® Good Start® Gentle*
Nutrients/100 Cal.
Protein g 2.3 2.2  
Fat g 5.1 5.1  
Carbohydrate g 11.6 11.6  
Water g 134 134  
Linoleic Acid mg 860 900  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 2 2  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 140 140  
Vitamin B6 mcg 75 75  
Vitamin B12 mcg 0.33 0.33  
Niacin mcg 1050 1050  
Folic Acid mcg 15 15  
Pantothenic Acid mcg 450 450  
Biotin mcg 4.4 4.4  
Vitamin C mg 10 10  
Choline mg 24 24  
Inositol mg 6 6  
Calcium mg 67 67  
Phosphorus mg 38 38  
Magnesium mg 7 7  
Iron mg 1.5 1.5  
Zinc mg 0.8 0.8  
Manganese mcg 15 15  
Copper mcg 80 80  
Iodine mcg 12 12  
Selenium mcg 3 3  
Sodium mg 27 27  
Potassium mg 108 108  
Chloride mg 65 65  

† Product nutrient values and ingredients are subject to change. Please see product label for current information.

* Gerber® Good Start® Gentle is a registered trademark of Société des Produits Nestlé, S.A. Enfamil® is a registered trademark of Mead Johnson & Co. Parent's Choice Infant Formula is not made by or affiliated with Société des Produits Nestlé, S.A.