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Parent's Choice™ Advantage® Infant Formula with Iron


  • Compare to the Nutrition of Similac PRO-ADVANCE®
  • Complete Nutrition for Your Baby's First Year
  • Non-GMO¥ (Ingredients not genetically engineered)
  • No Artificial Growth Hormones
  • 2'FL HMO§—A Prebiotic Commonly Found in Breast Milk
  • 2'-FL HMO for Immune Support
  • Brain—Eye—Growth
  • DHA, Lutein, Vitamin E
  • Gluten-Free Infant Formula
  • Certified Kosher by the Orthodox Union – (U)D
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Our Baby Formula—Now with Human Milk Oligosacharide

Parent's Choice™ Advantage® Infant Formula is a milk-based baby formula with iron that is a sole source of complete nutrition for your little one's first year. Available exclusively at Walmart, Parent's Choice Advantage® Infant Formula is clinically proven to be as well tolerated as the nationally advertised formula brand Similac® PRO-ADVANCE®.**

Parent's Choice Advantage Infant Formula has human milk oligosaccharide (HMO), a prebiotic that helps establish beneficial bacteria for immune support.

  • HMOs are oligosaccharides*** commonly found in breast milk.
  • The most abundant HMO is known as 2' -fucosyllactose, or 2' -FL.

The oligosaccharide 2' -FL HMO is found naturally and abundant in most mothers' breast milk. We added 2' -FL HMO to Sensitivity so it can help nourish your baby's immune system to be more like the immune system of a breastfed baby.

Compare to the Nutrition of Similac® Advance®

The cost of formula can be daunting, which is why Parent's Choice™ Formula at Walmart is a tremendous value. But price is an easy comparison. To learn more about the nutritional value, you need to read the labels. If you pick up a container of Parent's Choice™ Advantage® and do a side-by-side comparison with the label of Similac® Advance®, you will notice that our labels list the same ingredients at the same levels.

It's worth repeating: Based on a label comparison, Parent's Choice™ Advantage® 1 Infant Formula:

  • Feature comparable nutrition to Similac® Advance®
  • Costs of to 50 percent less than its national brand counterpart**
  • Helps formula-feeding families save up to $600 a year**
  • Meets the same FDA regulations

And like the national brand, Parent's Choice™ baby formula is designed to be more like the real thing. Be sure to ask your child's pediatrician about switching to Parent's Choice™ Formula.

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Designed to be More Like Breast Milk

Parent's Choice™ Advantage® 1 Infant Formula offers complete nutrition and is designed to be more like breast milk. Our milk-based formula features a blend of nutrients found in breast milk that support brain and eye development:

  • DHA, an omega-3 fatty acid for mental and visual development
  • Lutein, an antioxidant found in the eye
  • Vitamin E for cellular development

Parent's Choice™ Advantage® 1 powder infant formula with iron features prebiotics for your infant's immune system and digestive health. Our Advantage® formula for babies also features the antioxidant Vitamins A, C, E, as well as Zinc for immune support.

FDA-Inspected Infant Formula Facility

Parent's Choice Infant Formulas are produced in factories located in Ohio and Vermont, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. The factory is ISO certified and has been producing powder infant formulas for more than 30 years.

Our factory was the first infant formula manufacturing facility with Safe Quality Foods Institute (SQF 2000 Level 3) and International Organization for Standards (ISO-9001:2015) certifications. Our team continuously monitors the marketplace as well as changing consumer needs and tastes, not to mention new developments and advances in infant and toddler nutrition.

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Parent's Choice Non-GMO Infant Formulas

Parent's Choice has introduced Non-GMO infant formulas for customers who prefer non-GMO products. Parent's Choice Non-GMO infant formulas are produced using ingredients that have not been genetically engineered and are available as store brands at your favorite stores.

A genetically modified organism (GMO) is a plant or animal that has been altered using genetic engineering to produce a desirable characteristic. Genetic engineering involves methods different from traditional breeding techniques. A few state governments and many consumers support laws that mandate labels disclose when a food product contains genetically engineered ingredients.

We use the word "Non-GMO" as it is most broadly used in the United States. When we say Parent's Choice Formula is Non-GMO, we mean it is produced using ingredients that have not been genetically engineered.

Although "GMO" means genetically modified organism, oftentimes it is not how the acronym is used by consumers in the United States. This is because "GMO" is often used to describe products that are manufactured without intentionally added organisms.

We consider an infant formula to be "Non-GMO" if it uses ingredients from crops that do not have a genetically engineered version in the marketplace or, if an ingredient could come from a crop that has a genetically engineered version, that ingredient comes from the version of the crop that has not been genetically engineered.

We believe transparency is critical. Even though we take measures to eliminate genetically engineered material in our ingredients, trace amounts of genetically engineered materials might be present in our products. We disclose that trace levels may be present in finished product from process sources and manufacturing environments. Additionally, some methods used to obtain ingredients (such as fermentation) may involve genetically modified microorganisms or genetically engineered substrate.

Animal feed in the United States is often genetically engineered. This may mean some dairy ingredients used in the manufacture of non-GMO infant formulas may originate from cows fed some feed containing genetically engineered ingredients. This is common among many dairy-based non-GMO foods on the market today.

For more information on the meaning of non-GMO, please visit

* As used in this website, Non-GMO means the ingredients were not genetically engineered.

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Compare Nutritional Information

Parent's Choice Advantage® Non-GMO Infant Formula
Parent's Choice™ Advantage®
Similac Advance Infant Formula
Similac® Advance®
Nutrients/100 Cal.
Protein g 2.07 2.07  
Fat g 5.6 5.60  
Carbohydrate g 10.7 10.5  
Water g 133 141  
Linoleic Acid mg 860 1000  
Vitamin A IU 300 300  
Vitamin D IU 75 75  
Vitamin E IU 1.5 1.5  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 160 160  
Vitamin B6 mcg 63 63  
Vitamin B12 mcg 0.26 0.26  
Niacin mcg 1100 1100  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 470 470  
Biotin mcg 4.6 4.6  
Vitamin C mg 9 9  
Choline mg 24 24  
Inositol mg 4.9 4.9  
Calcium mg 82 82  
Phosphorus mg 44 44  
Magnesium mg 6 6  
Iron mg 1.9 1.9  
Zinc mg 0.79 0.79  
Manganese mcg 5 5  
Copper mcg 95 95  
Iodine mcg 6 6  
Selenium mcg 2 2  
Sodium mg 25 25  
Potassium mg 110 110  
Chloride mg 68 68  

*Similac PRO-ADVANCE® is a registered trademark of Abbott Laboratories. Parent's Choice Advantage® Infant Formula is NOT made by or affiliated with Abbott Laboratories. Parent's Choice Advantage® Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac PRO-ADVANCE®.

**As used on this website, Non-GMO means the ingredients were not genetically engineered.

***Studied before the addition of prebiotics.

****Comparison based on June 2018 price survey of Parent's Choice Advantage® Infant Formula vs. Similac PRO-ADVANCE®. Actual prices may vary by store location and product.

*****Not from human milk.

‡No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.