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No Parent's Choice Infant Formulas Are Involved in or Impacted by Abbott’s Recall. Read more

Parent's Choice™ Supplementation Infant Formula


  • For Breastfeeding Moms Who Choose to Introduce Formula
  • Milk-Based Powder Infant Formula with Iron
  • DHA, Lutein & Vitamin E
  • Compare to the Nutrition of Similac® FOR SUPPLEMENTATION
  • Non-GMO*
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Breastfeeding and Supplementing with Infant Formula

Breastfeeding moms often wonder if it is acceptable to supplement a breastfed baby's diet with infant formula. The answer is yes. Some moms turn to supplementation when they return to work; other moms may experience difficulty pumping or producing enough milk as their infants grow older. In many instances, moms simply do not want to give up nursing their babies entirely. This also gives family members, friends, babysitters, and other caregivers an opportunity to occasionally bottle feed.

As you are aware, breastfeeding is recommended for infant feeding by healthcare professionals and leading organizations such as the American Academy of Pediatrics. Infant formula is the only safe alternative to mother's milk that provides a sole source of nutrition for healthy growth and development.

New Parent's Choice™ Supplementation Infant Formula is specially designed for breastfeeding moms who choose to introduce formula. Parent's Choice™ Supplementation Formula provides complete nutrition for your baby's first year and can be used interchangeably with breast milk.

Supplementation Features Ingredients for Brain and Eye Development

Our Supplementation Infant Formula features a blend of nutrients that support your baby's growth and development from birth to 12 months of age. These nutrients are found in mother's milk:

  • DHA is an omega-3 fatty acid fat that helps support mental and visual development
  • Lutein, an antioxidant found in the eye
  • Vitamin E

Parent's Choice™ Supplementation also features prebiotics which may support your baby's immune system and digestive health. Supplementation is also formulated with antioxidant vitamins and minerals, including Vitamin A, C, E, and Zinc for immune support.

Compare Parent's Choice™ Supplementation to the nutrition of Similac® for SUPPLEMENTATION†. Parent's Choice™ typically costs up to 50 percent less than the nationally advertised brand.*

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Manufactured to Meet FDA Requirements

All infant formulas—including Walmart's private brand, Parent's Choice™, as well as nationally advertised brands—sold in the United States meet the same requirements under the oversight of the U.S. Food and Drug Administration. Our FDA-inspected, ISO 9001:2015-certified facility has been producing infant formulas for more than 30 years in strict compliance with good manufacturing practices (GMP).

Parent's Choice™ Supplementation Infant Formula is produced in factories located in Vermont and Ohio, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand.

†Similac* is a registered trademark of Abbott Laboratories. OptiGRO™ is a trademark of Abbott Laboratories. Parent's Choice™ Supplementation is not made by or affiliated with Abbott Laboratories.

Parent's Choice™ Supplementation does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac® for SUPPLEMENTATION.

*Based on October 2017 price study of Parent's Choice™ Infant Formulas vs. comparable infant formulas. Actual prices may vary by store location and product.

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Parent's Choice Non-GMO Infant Formulas

Parent's Choice has introduced Non-GMO infant formulas for customers who prefer non-GMO products. Parent's Choice Non-GMO infant formulas are produced using ingredients that have not been genetically engineered and are available as store brands at your favorite stores.

A genetically modified organism (GMO) is a plant or animal that has been altered using genetic engineering to produce a desirable characteristic. Genetic engineering involves methods different from traditional breeding techniques. A few state governments and many consumers support laws that mandate labels disclose when a food product contains genetically engineered ingredients.

We use the word "Non-GMO" as it is most broadly used in the United States. When we say Parent's Choice Formula is Non-GMO, we mean it is produced using ingredients that have not been genetically engineered.

Although "GMO" means genetically modified organism, oftentimes it is not how the acronym is used by consumers in the United States. This is because "GMO" is often used to describe products that are manufactured without intentionally added organisms.

We consider an infant formula to be "Non-GMO" if it uses ingredients from crops that do not have a genetically engineered version in the marketplace or, if an ingredient could come from a crop that has a genetically engineered version, that ingredient comes from the version of the crop that has not been genetically engineered.

We believe transparency is critical. Even though we take measures to eliminate genetically engineered material in our ingredients, trace amounts of genetically engineered materials might be present in our products. We disclose that trace levels may be present in finished product from process sources and manufacturing environments. Additionally, some methods used to obtain ingredients (such as fermentation) may involve genetically modified microorganisms or genetically engineered substrate.

Animal feed in the United States is often genetically engineered. This may mean some dairy ingredients used in the manufacture of non-GMO infant formulas may originate from cows fed some feed containing genetically engineered ingredients. This is common among many dairy-based non-GMO foods on the market today.

For more information on the meaning of non-GMO, please visit

* As used in this website, Non-GMO means the ingredients were not genetically engineered.

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Compare Nutritional Information

Parent's Choice Supplementation Non-GMO Infant Formula
Parent's Choice Supplementation
Similac® for
Nutrients/100 Cal.
Protein g 2.07 2.07  
Fat g 5.6 5.60  
Carbohydrate g 10.8 10.8  
Water g 133 141  
Linoleic Acid mg 860 1000  
Vitamin A IU 300 300  
Vitamin D IU 75 75  
Vitamin E IU 1.5 1.5  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 160 160  
Vitamin B6 mcg 63 63  
Vitamin B12 mcg 0.26 0.26  
Niacin mcg 1100 1100  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 470 470  
Biotin mcg 4.6 4.6  
Vitamin C mg 9 9  
Choline mg 24 24  
Inositol mg 4.9 4.9  
Calcium mg 82 82  
Phosphorus mg 44 44  
Magnesium mg 6 6  
Iron mg 1.9 1.9  
Zinc mg 0.79 0.79  
Manganese mcg 5 5  
Copper mcg 95 95  
Iodine mcg 6 6  
Selenium mcg 2 2  
Sodium mg 25 25  
Potassium mg 110 110  
Chloride mg 68 68  

Similac® is a registered trademark of Abbott Laboratories. Parent's Choice™ Supplementation Infant Formula is NOT made by or affiliated with Abbott Laboratories. Parent's Choice™ Supplementation Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac® FOR SUPPLEMENTATION.
Values are based on label claims as of July 2015 and are subject to change.